For the past decade, I've had the opportunity to bring brands and products to life across the sports and tech industries. I’m passionate about transforming complex ideas into meaningful, people centered experiences through thoughtful creative and brand messaging. I believe in the power of honest, purpose-driven marketing and thrive in collaborative, solutions-oriented environments where creativity and strategy go hand in hand.

DIRECTOR, BRAND MARKETING LEFT FIELD LABS 

  • Manage a cross-functional team of producers, project managers, and brand managers supporting various Google brands, while working as brand strategist on the Google Payments brand team.

  • Oversee relationships with Google contract holders, handling the hiring, onboarding, and professional development of all embedded team members.

  • Analyze product roadmaps and year-over-year analytics to forecast budgets, guide brand creative, and shape go-to-market strategies in collaboration with cross-functional Google teams.

  • Refine product and brand positioning by shaping brand identity and creating short and long from brand messaging.

  • Develop globally-used brand assets including messaging frameworks, creative assets, and comprehensive brand playbooks.

  • Lead high-impact special projects for Google brand teams, including briefing, budgeting, strategic planning, and execution—building scalable, turnkey programs with minimal oversight.

  • Support Google brand teams on multi-channel campaign launches, including high-profile initiatives such as the 2024 Olympics, Google Pay rebrand (2020), and Google Wallet launch (2022).

  • Effectively communicate marketing plans, feedback, and brand standards to partners, agencies, and internal stakeholders—often representing the Payments brand team in group meetings and presentations.

  • Collaborate with agency partners to manage timelines, budgets, and feedback loops, ensuring alignment with Google’s OKRs and brand standards.

SENIOR MANAGER, PARTNER MARKETING LEFT FIELD LABS 

  • Build out brand guidelines for global Google Pay partners and internal Googlers for use in multi-platform campaigns. Educate internal Googlers and partners on brand guidelines and marketing best practices. 

  • Own and maintain all brand assets, such as websites, playbooks, graphics, and messaging, ensuring the Google Pay brand remains consistent globally. 

  • Manage co-marketing campaigns with partners from conception to launch ensuring the Google brand is featured consistently worldwide. 

  • Interface directly with partners to guide them on brand guidelines, give suggestions for asset changes, deliver constructive feedback, and promote key brand and product features on partner campaigns. 

  • Work alongside Google Pay business development team to advise on any upcoming launches as well as create additional brand resources based on the launch needs. 

  • Maintain a clear understanding of an evolving product to communicate key features, updates, and benefits to partners.

  • Develop relationships with product marketing managers, global partner brand managers, cross-product brand managers, and retail brand managers as the point of contact for all brand related inquiries. 

  • Manage ad-hoc projects in partnership with global partner brand managers. 

MANAGER, PARTNERSHIP MARKETING SAN JOSE EARTHQUAKES 

  • Oversaw a multi million dollar sponsorship portfolio for the Quakes organization, while successfully fulfilling all partner activations and contractual items from concept to completion. 

  • Worked effectively with internal brand team and partner marketing departments to ensure brand consistency for both internal and external brand assets in co-marketing campaigns. 

  • Provided clear feedback and solutions to partners about campaign creative to improve or correct brand inaccuracies. 

  • Increased revenue through identifying upsell opportunities which benefited the sponsor and also supervised the renewal process. 

  • Consulted and led conversations with executive staff in regard to Sponsorship department initiatives and the overall strategy of the organization. 

  • Successfully developed meaningful relationships with sponsors to build trust as well as gain an understanding of the sponsor's marketing objectives. 

SPECIAL EVENTS, MAJOR LEAGUE SOCCER

  • Managed comprehensive travel logistics for the entire Major League Soccer (MLS) charter for the 2014 FIFA World Cup in Brazil.

  • Supported planning and execution of U.S. and Mexican National Team viewing parties during the 2014 World Cup. Spanning across New York City and nationally.

  • Partnered with Marketing teams to align event execution with brand campaigns and voice.

  • Created detailed timelines and managed logistics for all events surrounding the 2014 MLS All-Star Game in Portland, OR, including the match, player/staff hospitality, corporate outings, and public concerts.

  • Coordinated with MLS corporate sponsors on event activations and delivered high-touch service to VIP guests.

  • Collaborated with senior leadership to design and implement innovative, fan-focused activations nationwide.